Monthly Archives: April 2017

Do you really know your customer?

Posted on: April 20 2017 by Richard Cano

You have data, but is it relevant? Most retailers understand the power of data. “Data is the New Oil,” we keep hearing. It is currency for retail marketers and the basic building block for understanding your customer. Retailers are collecting huge amounts of data, but what exactly are they collecting? And, is it relevant? Many … Read More

Are You Creating Passion-Worthy Experiences?

Posted on: April 4 2017 by Richard Cano

What is your customer’s experience? In today’s market, retailers need to stand out from the crowd.  But, how?  Is it personalization or great customer service?  Which major retailers do you know who do not personalize or provide great customer service? Probably not too many.  This day and age those things are considered the basic cost … Read More