What is your customer’s experience?
In today’s market, retailers need to stand out from the crowd. But, how? Is it personalization or great customer service? Which major retailers do you know who do not personalize or provide great customer service? Probably not too many. This day and age those things are considered the basic cost of doing business…the bare minimum. Retailers now need to elicit stronger emotional connections with their customers……passion worthy ones.
What is a Passion-Worthy Experience?
- It is not a one-size fits all.
- It is complex.
- It is based on a person’s view of life, experiences, emotions, fears, and desires.
- It is a cross-section of marketing and psychology.
Learn how to create a passionate customer
As you can imagine, a passion-worthy experience is a bit hard to define. However, once you have elicited these relevant passion-worthy customer experiences you have customers for life. They are more loyal and less price sensitive and less likely to be swayed by external factors. A few companies come to mind when I think of passion-worthy experiences such as Starbucks, Harley Davidson, and Tesla.
How do you create these Passion-Worthy Experiences?
Retailers need to know their customers. Not a superficial knowledge but a deep knowledge in order to identify emotional motivators and personal profiles that drive sales and brand loyalty.