Tag: Retail Solutions

2017 Retailing Summit, “Engaging Experiences”

Hosted by Texas A&M University’s Center for Retailing Studies at Mays Business School Protivix is excited to be one of this year’s sponsors of the 2017 Retailing Summit.  If you’re attending, please stop by our Breakout Session on Thursday, October 12th at 3:15 PM! Chad Ehmke, Senior VP of Retail Solutions at Protivix, will be discussing how … Read More

Do you really know your customer?

Posted on: April 20 2017 by Richard Cano

You have data, but is it relevant? Most retailers understand the power of data. “Data is the New Oil,” we keep hearing. It is currency for retail marketers and the basic building block for understanding your customer. Retailers are collecting huge amounts of data, but what exactly are they collecting? And, is it relevant? Many … Read More